Yolanda M. Smith

The Chief Brandthrupist

In person -$10,000 - $20,000 Virtual $10,000

Learn more about what makes
Yolanda M. Smith

Colorful – Competent – Creative – Captivating


  • “Creating and Managing Your Personal Brand”

    This session introduces the concept of personal branding. In the digital age, personal branding is necessary for the success of any company or individual. Failing to manage your personal brand can lead to misinformation about you or your company. Identifying and using the tools that impact personal branding correctly will ensure that the public sees the reputation and image you want them to see. This workshop provides participants with information and tools to ensure you project a positive personal brand in your chosen marketplace.

    By the end of the workshop with Personal Branding Expert, Yolanda Smith, participants will:

    1. Define personal branding and its impact on perception and credibility
    2. Understand your personal and professional influencers and how to create impact
    3. Learn how to create a personal brand Statement to effectively tell your story
    4. Use social media to build your brand and network
    5. Gain knowledge on how to preserve your personal brand through a crisis
  • “Creating an Explosive Digital Footprint”

    With the continued rise of digital and social media, personal branding presents a wonderful opportunity to ignite potential and boost trust, loyalty, and engagement between a company and its customers. The

    eruption of digital media offers professionals the opportunity to have their value and expertise at the forefront like never before. Your brand is also your company’s brand. To heighten your personal brand through digital PR, you must be discoverable, memorable, and shareable. It’s amazing that so many people have yet to seize this opportunity and make an impactful impression of their life’s work while delivering value to their company.

    In this session with personal branding expert, Yolanda Smith, you’ll:

    1. Get an introduction to personal branding and why it’s so important for you and your company’s success
    1. Learn how to create a personal branding strategy to ensure your expertise stands out
    2. Understand your influencers and create a personal branding statement.
    3. Receive tips and tricks on how to get the most out of LinkedIn, Facebook, Twitter, and other social platforms
    1. Learn how to remain relevant and keep your personal brand fresh and on track
  • “Negotiating for the “YES”: Leveraging Your Reputation

    In this session, you will be introduced to the art of negotiation where you will learn key techniques on how to use emotional intelligence secrets to get to your desired outcome. It’s not about the destination but the journey. You will discover how there is power in the word “no” and learn the art of letting the other side have your way. Yolanda Smith will teach you the five essential steps of a powerful personal brand and why credibility is key to negotiating. After all, you’re in one business, and one business only, and that is the trust business.

    In this workshop with branding expert Yolanda Smith, participants will:

    1. Learn the fundamentals of negotiating and its significance in business
    2. Identify four techniques of persuasion
    3. Understand the power of a calibrated No
    4. Define personal branding and its impact on your credibility
    5. Understand your personal and professional influencers
  • Become the CEO of Your Career: Taking Control of Your Destiny”

    In this session, you will be empowered to take control of your destiny with strategies and practical tips that can ignite your potential, boost your credibility, and increase your influence to position you for

    visibility and recognition. Yolanda Smith delves into the power of mindset, mediocracy, limiting beliefs, and the 4 C’s formula. You will discover the importance of owning your brand, setting your vision, and executing a strategic roadmap for personal and professional success.

    In this interactive and engaging session, you will learn how to take control of your career to achieve next-level excellence.

    Participants will:

    1. Understand the impact of mindset, limiting beliefs, and the 4 C’s of Success.
    2. Identify the value of a strong personal Brand Signature
    3. Learn practical strategies for career advancement
    4. Discuss action-oriented steps to create a strategic roadmap and impact goals
    5. Receive tips on career mapping and networking



Speaking Demo


Yolanda M. Smith is a highly driven woman who was born to break barriers, she proves that when powered by purpose, people are unstoppable. Yolanda is a speaker, author, and success coach with expertise in personal branding and professional development. She’s built her storied life and career brick by brick, fighting fears, failures, and setbacks to have the success she’s always known was hers to claim. Her passion for empowering others to achieve their highest potential, led her to establish Branding 4 Success, LLC where she currently serves as Chief BrandthrupistTM .


She is a certified brand analyst and a certified diversity, equity and inclusion Communicator coaching corporate professionals and entrepreneurs to develop and master a powerful Brand Signature to achieve visibility, financial freedom and success through career advancement and business growth. She consults with businesses on employee engagement, retention, and strategy development. Yolanda delivers keynote speeches and facilitates master class workshops on personal branding and career development to academic, corporate, and professional organizations across the globe. Today she personifies what it means to ascend above adversity while inspiring countless others to do the same. Having honed her expertise for over a decade, her work is a testament to what it means to leave an undeniable mark on the world.



  • Team Lilly Award for Leadership
  • Indianapolis Business Journal’s “Women of Influence,” Award
  • LRL President’s Diversity Award
  • PM360 ELITE Award for Transformational Leadership



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